Master Planning & Urban Design
Precinct and site master plans that connect to their place.
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Mixed use & development
Mixed use development architects
Homes, shops, offices and public space on one site. We design the buildings and precincts that turn under-used land into neighbourhoods.
In short
JAM Architects designs mixed use developments and urban renewal precincts in Melbourne and Geelong. Work includes East Brunswick Village (900+ apartments, supermarket, offices and public space), Smith & Co in Collingwood, Hampton Quarter, Coppin Street in Richmond and The Mill master plan in Geelong.
Mixed use & development
From factory land to neighbourhood
Many of the projects we are proudest of started as sites nobody wanted: a car-parts factory in Footscray, an industrial yard in Brunswick East, a department store site in Collingwood. Mixed use development is how those sites become part of the city again.
At East Brunswick Village we are designing a whole neighbourhood for Banco Group around the idea of a 20-minute neighbourhood, where a supermarket, medical centre, gym, brewery and offices are a short walk from more than 900 homes.
We design the ground floor first, because that is where a mixed use building succeeds or fails: active frontages, laneways and plazas that bring people in, with the homes and workplaces above.
What we design
Precincts, buildings and renewal
Urban renewal precincts
Staged precincts such as East Brunswick Village and the Whitehall Street master plan in Footscray (280+ dwellings and 2,500 m² of commercial space).
Mixed use buildings
Retail and commercial podiums with apartments above, such as 149 Nicholson Street and Coppin Street, Richmond.
Heritage-led renewal
Adapting historic buildings for new uses, as at The Mill in Newtown and the former G.J. Coles site at Smith & Co.
Transit-oriented development
Hampton Quarter consolidates parcels and a car park along 225 m of rail corridor into four buildings.
Public realm
Plazas, laneways and links that connect a site to its neighbours, such as the mid-block link at Whitehall Street.
Staging and approvals
Master plans and staged planning approvals that let a large site be delivered over time.
Featured projects
Selected work
Nicholson Street (EBV)
Part of East Brunswick Village, a large mixed-use precinct built around the '20 minute neighbourhood' idea, where residents meet daily needs...
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Smith & Co
"A complex arrangement of retail, commercial and residential spaces" on a large site in Collingwood's busy shopping strip.
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Hampton Quarter
A mixed-use urban renewal development that consolidates several under-used parcels and an existing car park.
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The Mill
The Mill is an urban infill project that adapts the historic Returned Soldiers and Sailors textile mill buildings for new mixed uses.
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Whitehall Street
A master plan reimagining a series of former car-parts manufacturing factories on a site of over 13,000 m² with significant street frontages, 150...
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Nicholson Offices
Sited on the northern edge of East Brunswick Village along Nicholson Street, this is the only office building in the masterplan and completes the...
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Coppin Street
An "exercise in renewal" of an abandoned industrial site close to the Bridge Road retail precinct, within an established residential area.
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Elm Grove (EBV)
Part of East Brunswick Village, one of the inner north's largest urban renewal projects, planned as a self-sustaining community where daily needs...
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Bluestone Way (EBV)
Bluestone Way is part of East Brunswick Village, the mixed-use precinct JAM has designed for Banco Group on a former industrial site in...
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Services that support it
Planning Permits & VCAT
Planning applications, council negotiation and VCAT representation.
Learn moreFeasibility Studies
Yield, planning and design testing before you commit to a site.
Learn moreQuestions
Asked and answered
What is East Brunswick Village?
A staged mixed-use precinct of around three hectares on a former industrial site about 6 km from Melbourne's CBD, designed by JAM Architects for Banco Group, with over 900 apartments plus a supermarket, offices, medical clinic, gym and brewery.
Do you prepare master plans for large sites?
Yes. See Master Planning & Urban Design for The Mill, Whitehall Street and East Brunswick Village.
Can you handle staged planning approvals?
Yes. Large mixed use sites are usually approved and built in stages. We plan the staging with you and prepare the applications for each stage.
Do you work on mixed use projects in Geelong?
Yes. The Mill in Newtown is a mixed-use master plan for a 3-hectare heritage site led from our Geelong studio.
Next step
Tell us about your project.
A site you are buying, a planning permit, a new home or a full precinct: start with a conversation with one of our directors.
Contact
Start with a conversation
Tell us about the site and what you have in mind. A director from our Melbourne or Geelong studio will come back to you to talk it through.
Phone
Melbourne studio
Geelong studio